ASA Publication, Inc. is the official publisher for the American Simmental Association, and therefore your direct link to its membership and producers of SimGenetics. Its publications include the Register, SimTalk and American Simbrah magazines.

the Register is the official publication of the American Simmental Association and is distributed to nearly 5,500 members and subscribers 11 times each year. It focuses on ASA’s paid membership and provides information on programs and services offered by the ASA.

SimTalk is directed toward the commercial producer. 40,000 copies are distributed 4 times a year to non-member buyers, active members, cattle buyers, extension personnel, industry professionals and new inquiries. In addition, 5,000 copies are hand-distributed at shows, sales and many other events throughout the year. It contains useful information on all facets of the industry, and features the Sire Summary twice a year. As a special summer issue of SimTalk, we also publish an ASA Membership Directory, which lists every active adult and junior ASA member by state. Standard issues of SimTalk are mailed in January, March and September.

American Simbrah is published semi-annually and 4,000 copies are mailed to Simbrah seedstock producers and non-member buyers in the Gulf Coast States, active adult and junior members, as well as selected international markets.

In addition to our print services, ASA Publication, Inc. also offers services provided by the ASA Field Staff. These four representatives in ASA’s respective regions can assist our advertisers with their marketing and ring service needs.